![]() In a perfect world, this is where producers and distributors ask for more information or, even better, the film itself. By giving just enough to pique interest can lead to another conversation. You have to include a film synopsis in your movie EPK, but how much plot is too much? Some blogs advocate having three film synopses: a short one (half a page), a medium one (three fourths), and a long one (a full page). There are plenty of stories about love, revenge, and giant robots. When developing your EPK, put your project's angle front and center in the first two pages. Use the "Our Story" section on our free EPK template for this section. Is your screenplay about a controversial topic? Did you win the Emerson College Film Festival? Does your film star a important British actor? Is it Colin Firth? It’s Colin Firth, isn’t it? A great film has its own vibe, breathing fresh air into the marketplace. Media Advisory” by Alyson Moses and Mary Sterenberg is licensed under CC BY 2.THE ULTIMATE GUIDE TO CREATING AN EPK Your film EPK needs a story The illustration below explains the key differences between a press release and a media advisory: They use the 5Ws and H format to quickly deliver information. Media alerts are memos to reporters about an interview opportunity, press conference, or upcoming event. This is called a media alert or advisory. There are times when announcements do not require the distribution of a press release, but rather a concise notice to the media. ![]() Writers have some flexibility in the categories they choose in a fact sheet. Keep in mind that the subheadings/categories used in this example may not be used in another one. To make it easy to read, group similar information together and include bulleted items if appropriate.Ĭlick here for an example of a fact sheet. Similar to the press release format, include three number signs or “-30-” at the bottom of the document to indicate the end. Although the fact sheet is typically one page, put the word “-more-” at the bottom of the first page to indicate additional pages. The body is single-spaced, with an extra space between paragraphs and subheadings. The standard fact sheet contains a company letterhead and contact information. This includes descriptions of products or services, annual revenues, markets served, and number of employees. The most common type of fact sheet is the organizational profile, which gives basic information about an organization. The headings of a fact sheet vary the creator of the document chooses how to categorize major information. The great thing about developing your media kit in PowerPoint of Google Slides is that it makes it very quick and easy to update pricing and information prior to sharing with potential partners and advertisers. However, the fact sheet is not meant for publication. Media kit template (free download) If you want to speed up the process of making a media kit, check out this media kit template. It is more concise than a backgrounder and serves as a quick reference for reporters. Fact SheetĪ fact sheet provides a summary of an event, product, service, or person by focusing only on essential information or key characteristics. Click here for a sample corporate backgrounder from GainSpan, a semiconductor company (creator: Javed Mohammed). It is in paragraph format and relatively brief (one to two pages). ![]() The purpose is to supplement the press release and explain the company’s story or event, products, services, and milestones. BackgrounderĪ backgrounder contains the history of a company and biographies of key executives.
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